Have digital files really replaced printed photography?Will all photos spend their lives trapped in an electronic storage device?whether it’s memory card or external hard drive? Not really. Printed photography always has greater value for customers, and most of them will prefer this format to record the truly important moments of their lives. They just need help realizing this value.
It is certainly necessary to offer digital files to all your customers, many photographers have already lost their job because they cannot adapt to the changing world of photography, and remember, as a service provider, your job is simply to provide the service that customers are looking for.
- However.
- You must also inform customers about the other available options (or.
- In this case.
- Re-educate them).
- And.
- Of course.
- There is a need to create a desire and demand for these other options.
- In other words.
- You should remind your customers that we all love printed photos.
Benefits of print photography
The printed photograph will always be there. With the right care, can it last a lifetime?Or more. It will not be inadvertently deleted. It does not require a screen to enjoy it. It can be converted into gift, souvenir, decoration.
For the photographer, this also has its advantages. For example, the photographer who offers this option is considered more professional, working with both print and digital options, shows that you care about the quality of the service provided.
How to flip the image
In fact, one of the main reasons printed photographs lost space for the digital version was the price. For a photographer, it’s easy to lower the price of digital files and turn them into bait for customers in less economical terms.
However, the measure didn’t go very well: the price of digital files has become much more affordable. And in the end, even those who were able to buy the printed photos preferred to exchange them for the digital version. Therefore, the good thing would be for the digital version to come out a little more expensive than the photographs in printed format.
Speaking of prices
Did you find this strange? So think about it from this angle: you typically create a price list based on the time and cost of the hardware. However, the time to prepare a digital photograph is very short; and the cost of hardware is virtually zero, except for fixed costs (such as the cost of photographic equipment and software), that is, by using this model for digital photographs, you are significantly reducing your revenue. Business.
Some professional photographers, such as Bryan Caporicci, suggest using another model to price digital archives. This is what he calls the “opportunity price. “This model is based on the profit you lose when selling a digital file; and is the price of the files at least equal to this benefit?which relates precisely to the greatest value that the photographer would receive if he sold the same photographs in printed format.
That is, the price of the file will be its own (very low) cost plus the price it would have if printed, in this way you will always offer digital files to your customers, however, it will not affect your revenue or cancel. the other product? Printed photographs.
What is your opinion on it? Litigation? between digital photos and photos in print? Do you agree with Bryan Caporicci’s suggestion about the price of digital files? Leave your comments in this post! Oh, take advantage and read more about the nuts and bolts of being a photographer in our other article, on how to start a photography business.