Having a successful channel (YouTube) and turning it into a profession is the desire of more and more people, but certain steps are fundamental to excel in this competitive environment.
Today, anyone with a mobile phone or camera can reach thousands of people and be heard around the world. With massive video sharing, more and more people are using YouTube to stream ideas, inform and produce entertainment, and can even become opinion leaders. Such popularity ends up shaping the habits of teens and adults: choosing what you want to see, when you want to see it, is transforming the way you create and distribute content. The resounding success of the social network has even given birth to a new one. Celebrity category: Youtubers. They attract thousands of subscribers and transform your personal channels into a new way of doing marketing and money. Therefore, the new wave of the Internet is to have a channel and, if possible, live off it. If you’re one more fan of this revolution, discover the secrets of network channel success.
- Success is a very relative term when it comes to reaching the public.
- A viral video.
- For example.
- Can attract thousands of views but that doesn’t mean acquiring the follower.
- Who can simply leave the channel after viewing the content.
- Many subscribers doesn’t mean your content is viewed.
- Many users subscribe but don’t necessarily follow published content.
- But many Youtubers simply leave the channel and stop producing content.
- Reducing the number of views.
- Quantity is not a parameter.
- Especially when it comes to a very specialized subject aimed at a niche.
- In this case what matters is reaching a qualified audience and therefore less.
Obviously, there is no magic formula to become a successful Youtuber. However, it is possible to observe some common points on network reference channels. Some attitudes predominate among the best performing channels and can serve as an example for those who want to stand out with their content:
Investments in professional teams in YouTube channels are increasing as the platform looks more professional. Digital influencers are increasingly accepted when choosing advertisers. Many people launch a channel on the network not only motivated by passion, but also with the intention of turning it into a trade. and make a profit. This makes them wonder what investment needs to be made to start this business.
Contrary to what many people think, the first step in starting a good YouTube channel does not necessarily involve buying a next-generation camera or professional equipment, the most powerful Youtubers start with a simple camera or even a mobile phone. You need to invest in quality content, as this will appeal to the viewer and affect the reach of your video.
This new way of viewing content has resulted in more demanding users, image, audio and interactivity characteristics can be decisive when choosing what to watch, while on television the competition is defined by the quality of the content, since there are broadcast standards, on YouTube, the difference between two channels that offer the same content can be defined by the technology involved in video production.
As much as launching a YT channel does not depend on the initial investment in technology, this is highly desirable and even fundamental to its evolution. According to eMania expert Nizar Escandar “The evolution of the channel itself gives more credibility and professionalism, improvements in both sound and image, are the consequences of investing in more professional equipment and filming accessories. As the chain grows, it becomes increasingly obvious: lighting, thumbnails, and other interactive features are even an indicator of success, as people invest in chaining when they see an opportunity to reap real benefits.
Youtube has gone from being an entertainment website to a powerful marketing tool, aware of this, companies are increasingly looking to use this medium as a means of promoting their products, the way consumers perceive advertising has also been strongly influenced by digital media. identify with whoever offers the product, wants something authentic that not only sounds like advertising, but also on indication.
Companies have realized that engagement has great selling power: the satisfied consumer makes spontaneous and authentic advertising capable of influencing dozens of people, it is precisely at this point that the figure of youtuber has become so attractive to brands, because its proximity to its audience influences its fans. The big difference in this type of advertising is that the public does not need to be conquered, since the channel already has followers who trust and believe in the content that is transmitted, so the possibilities of acceptance of a product or service Today, digital influencers are 25% more accepted by the main brands , such as mobile phone companies that today have successful Youtubers in most of their advertising campaigns.
Basically, the profit of a channel is the result of a good job of producing content, promotion and investment in this project, the acquisition of investors and sponsors depends mainly on winning over the public, since they are the main responsible for the dissemination of the contents. these channels also advertise the products they use, simply to give advice and, without pretensions, end up attracting the attention of brands and investors, a good example is unpacking, which is to record the experience of a product from opening the packaging to demonstrating its in addition to attracting consumers who want to know the product well before buying , this advertising format ends up promoting the brand in an even more qualified way.
While it seems difficult to make YouTube a profession, anyone can succeed because it is a democratic and accessible means of information, the important thing is to keep in mind that improving and investing in content and technological resources is essential to excel in such a competitive environment. Keeping an eye on trends and getting the public interested is essential for your channel to become a benchmark and attract employees to your project.