Sony is considered one of the leading high-tech companies in history. By exploring various segments such as home electronic equipment, video games, cell phones and cameras, Sony has managed to place several products on the best and most advanced equipment lists. Do you want to know how it all started? The eMania blog? The photo and the video tell you.
Morita was born in 1921 to a wealthy family. He would be the heir to a solid sake business in Japan, but Morita is passionate about Western classical music and Japanese ezines, to which he subscribes to several. Interested in electronics, he decided to study physics at the Osaka Imperial University. Graduated in 1944, Morita was admitted as a lieutenant in the Imperial Navy and began his professional life at the Japan Naval Research Center. It is during this period that the destinies of Morita and Masaru Ibuka meet. Ibuka, who was also interested in electronics and technology, intended to create innovative products. His first project, which was not as successful as he would have liked, is that of an electric rice cooker. Subsequently, Ibuka developed electric heating pillows that were successful in the market and provided a comfortable financial situation for the young entrepreneur to explore other avenues. Interested in Ibuka’s plans, Morita abandoned her military career and joined her colleague with an investment of around 190,000 yen to start a business. it would become Sony. Initially, with just 20 employees, the Sony embryo was performing electrical equipment repair services and trying to manufacture its own products at the same time, however, with no shortage of machinery and scientific equipment.
- The duo’s first attempt at a product was a magnetic stripe reader for the English educational market.
- Which was widely accepted by local schools and universities.
- However.
- Due to the financial pressure of the war.
- The Japanese were unable to invest in sophisticated electronics and the project was not very successful.
- In 1950.
- The company invested in Soni-Tape.
- The first recording cassette.
- The product was quickly replaced by Japan’s first magnetic cassette recorder.
- Called G-Type.
- He weighed 35 pounds.
In 1954 the company, which was still called Tokyo Tsushin Kogyo K. K. , obtained the license to manufacture transistors. The transistor was invented in the United States, but was it still not used in radios? who at that time was working with valves. Therefore, the innovation was the production of the first Japanese transistor in 1954 and, the following year, the first transistor radio in history, already with the “Sony” brand. Sony radios were small and portable and conquered the world for their quality and innovation. To be successful, in 1955 the company began using the Sony logo even on Tosuko products, and in 1958 the brand was finally changed to Sony Corporation.
Sony Corporation was responsible for several innovative products. It was she who launched the world’s first transistorized television (1960); the first miniature television (1962); the world’s first domestic vcr (1964); the first portable video tape equipment (1967); the first digital clock radio (1968); the first color vcr (1971); Betamax Recorders (1975), the world’s first home video system; the Electronic Camera (1981); the world’s first CD player (1982); the first video camera (1983); the first portable CD player (1984); the first digital video recorder (1985); 8 mm video (1988); 3. 5-inch (1989) floppy disks; and the first CD-RW disc (1997), known as a rewritable CD.
In 1960 Sony Corporation of America was founded in the United States and it is from there that the brand begins to dominate the world market. The English subsidiary opened in 1968, bringing Sony closer to Europe. Present in the continents with the strongest market? America, Europe and Asia? Sony has begun to dominate the market in several other electronic sectors, such as cell phones, video games (with Playstation), personal computers (VAIO), LCD televisions (Bravia) and cameras (Cybershot). Sony is even considered one of the main pioneers of digital cameras.
Sony joined Swedish company Ericsson in 2001, forming a joint venture for the production of mobile phones. The purpose of the merger was to combine Sony’s quality and technological leadership with Ericsson’s excellence in the telecommunications sector. From 2001 to 2011, Sony-Ericsson’s commercial success was undeniable, testing their phones at the top of the consumer charts. However, in 2012, the partnership disbanded and Sony-Ericsson became Sony Mobile Communications.
Although Sony has explored several technological areas, the brand’s cameras have a significant advantage in the market. In a Survey by Photography Monthly magazine, one of these cameras was ranked as the sixth most important digital camera in the history of photography: the Sony Mavica, released in 1997.
Considered by many experts to be the first digital camera of the next generation, the Mavica accounted for 40% of all digital camera sales in the United States in the 1990s.