We see hundreds of ads every day, in TELEVISION commercials, in magazines, on the Internet with thousands of products, but professional product photography or still photography, which is the right name, goes way beyond that. Clothing labels, information leaflets, among others, bring with them inviting images of what is sold, not only to show the consumer what it is, but to show the history of this, the proximity and relationship it produces with its audience, its advantages and its differentials.
In this article, we’ll share some tips on how to play professional product photos:
Tell the story of your product
Rarely in advertisements, signs and posters, we only see the product in question highlighted in the image, they are usually accompanied by many other information that seem irrelevant to the viewer, but that are of crucial importance. A chain of restaurants, for example, will not associate the image of your products in dirty places, for example, and therefore the surface where the dish is located appears clean in the images, not only for hygiene itself, but to inform the consumer that your product is in fact in a clean environment.
This extends to all kinds of professional product photography, the trick to carry this result is to know the product photographed and the idea that you want to transmit and to which audience it will be transmitted, so it is possible to gather secondary elements in the composition of the photograph to approach this message.
Natural or artificial lighting?
Lighting is the key to good professional product photography as well as any type of photography. In advertising photography it is important that the product is well lit, showing all its attributes harmoniously, hard shadows, dark or unbalanced parts.
Using Softbox for studios is a good solution for this, because this type of professional lighting is not only for photographing people or filming, it is also a lot for studio photography. Circular illuminators for photographic lenses can be the perfect tool for small product photography and macrophotography. .
Infinite background can help with more direct images, just to show the product, which is also useful, not all images necessarily need luggage for customer understanding. The infinite background also helps with possession. That’s the next tip.
Edit articles
The original photo won’t always be the perfect image for your ad. It is important to review the image quality of the product and whether it is necessary to adjust the colors to achieve the purpose of your photograph. Post-editing is important, not to CREATE the image, but to gather the elements of the first trick consistently in the image.
In addition, working after the images taken ensures that the captured details attract more attention, which is an important factor to pay attention to, because on your website, ad or social media page, details are crucial and can attract attention. of your audience and ensure more success in yours.
The most recommended for those who are just starting out is to buy a DSLR camera, that is, with advanced settings and, above all, a photo lens change system. If you intend to enter the field of professional product photography, it is important to keep in mind the weight of the equipment, as these will be working tools. The camera must offer advanced settings such as lens aperture, ISO, shooting speed and much more, but to make good use of it, basic knowledge of the exposure triangle is needed. , which will also help in other types of photography.
The products to be photographed will always vary. The customer who comes to you can bring clothing and electronic devices for photography, which have their relative weights and sizes and many lenses can provide the necessary support for good photography of professional products, but the products will not always have the same dimensions and will have Search for macro or wide angle lenses for example, since it increases the range of products that you can accept in sight.
The lens and camera are not always enough, as already mentioned, lighting is essential, as well as several other photo and video accessories that can help you with something specific you need, because infinite background can help in more direct images, just by viewing the product, which is also useful because not all images necessarily need a visual background to understand the customer. , in addition to helping with possession.
Be creative
Just because you have a next-generation photographic equipment doesn’t mean you’ll become an excellent photographer, there’s no point in finding the best goals if you don’t know how to use them or the ones you already have. . Explore your options, use your creativity in colors, tones, shadows, elements and always look professionally to bring news, show your client an alternative to the one you are asking for. Show your customer the quality of your service and the difference with yours.