Being a photographer today is no longer enough for those who want to undertake in this segment, much more luggage is needed in the Brazilian scene in which we live, being a good manager, having a great financier, being an excellent salesperson, is the tripod of photography today Obviously, it must be accompanied by many studies, an incredible photographic look and desire, the desire and the courage to succeed.
This is how our story began, very funny my name is Natlia Beatriz, photographer, wife, mother and lover of every pixel of this life and Kleber Filhinho, husband, father, photographer and director and living each image with great joy.
- We have already tried to be entrepreneurs on other occasions.
- But we failed because of lack of training.
- We even had a commercial representation company.
- Which within a few months became a ceremonial meeting and was again a commercial representation and during that time we did not.
- Have a customer if you wish.
- Billing R$0.
- 0 ZERO.
- This tripod I mentioned above is very important for the development of your business and its success.
- And it didn’t hit us.
- It just drove us.
- In our entire history.
- I think there have been five or six attempts to open a company.
I’ve always worked as a secretary, and I had the pleasure of working in a photography school, love at first sight, right there, without imagining that this was the first step towards success. Kleber had the opportunity to work with a visionary who taught him how to become a successful entrepreneur, to which we thank him for all his effort and dedication; Affonso, president of the MaxPRO Group.
When I got pregnant I knew it was time to start, because our desire was always to be able to educate our son closely, so within a few months of Peter’s birth, I was looking for a branch to undertake, I didn’t want to go back to work outside, but I was looking for something I could continue to educate my son closely, that would satisfy me professionally and of course provide financially to our family. I asked God to show this branch to Kléber.
One day, Kleber called me and asked me, Love, do you like photography?And I said yes, of course. But I couldn’t imagine Kleber’s plans.
When I get home I find 2 digital cameras, we still don’t understand anything, I haven’t worked at photography school in a long time, so I fell in love right away, even without knowing the camera’s skills, I had no idea how to move, how to log in, how to install or even take a simple photo.
Kleber bought in the dark, had no idea what he was getting, he was always the driving force for ideas, I always joke that it is “Francisco, father of Zézé di Camargo and Luciano?”Crazy and full of hope and courage, he always believed in me.
He bought a Nikon D90 and an amateur Fujifilm, travel camera, seriously, for those who didn’t understand anything at all, it was the best thing on the market!
Kleber’s words in introducing me to the cameras: “Natália, from today you are a photographer, you will leave your work, you will study and everything you learn, you will teach me. “We didn’t have the money to pay for classes or attend workshops, at first we didn’t even know where to start, Kleber always used the method: do more with less, he learned that at the company where he worked for 6 years. as an expansion advisor, so he told me, we’ll have to grow up with what we have on our hands, which was the internet back then. We have reached a crucial point in history for those who want to grow or start a business but justify that lack of money is what prevents them from doing so, the internet is a very powerful tool full of productive information, I can say that I learned a lot from what I know today from the courses and courses I took online, it was thousands of hours in front of the computer studying and even today I take a few hours to study via the web, big names of photography in Brazil and around the world share your knowledge on the web and this should be used in the best way possible.
A very curious fact and at that moment that scared me a lot is that Kleber the same day he introduced me to the cameras, entered my facebook and changed the name of Natlia Beatriz, to: Natia Beatriz Photographs, imagines my fear, but today I realize that it was a strategy that she used to encourage me and not give up.
It’s easier to lean on someone and walk, but when you support everything gets complicated, it was in my hands to make everything work, because Kleber had continued in his work to be our support while I qualified for business.
With a Nikon D90 and a KIT lens? 18-55? I started my career with photography, the only thing I learned was to teach Kleber, so in 6 months I was already making money with photography so I bought my first camera with the sweat of my work, a Nikon D3100 to which I returned the gift and gave it to Kleber to work.
When the company started to sink, that 7 months after Kleber introduced me to the cameras, then ceased to be employed to join me in entrepreneurship, we left the informal and opened our CNPJ, and set up our HomeOffice office, thus reducing costs. and we can educate Peter closely, but there were still dogmas to be broken, because if Kleber had an entrepreneurial vision of the profession of photography, I saw everything as a passion, I didn’t look to the future, I looked for the visor ?Wedding!?It’s a lot of responsibility and a lot of madness to be so daring, but I said it’s Francisco, we went into a therapeutic process, hehehe, because I needed to understand that as a company for life and not hide in my comfort, photographing children brought me a lot of security, it’s a big deal and it has a high profitability, but Kleber knew my photographic gaze and knew my potential , it was not easy to go through this transition, from fear and insecurity to courage and total trust in me.
In just one week, the dynamic duo already had a website, a professional profile on facebook, youtube and every imaginable social media, the search or hunt for the first girlfriend had begun, until we had an indication of ‘a girlfriend who I needed photographers. ‘ , Great! Leave it to us! We couldn’t be greedy as we didn’t have any portfolio or wedding cover experience. We closed the wedding for a trifle of R $ 300. 00, only the photos on DVD (photographers go crazy). Okay, do not put any barrier to your success, one marriage was enough to apply the first element on our tripod: SALES! From this marriage came the sign of the second marriage, we were still at the beginning, so we charge R $ 500. 00. And when we did the second wedding, we were already with the third wedding closed, this more complete and daring, including the famous pre-wedding rehearsal. When we saw customer satisfaction with the result of our work, we realized that we were on the right track. In 3 months, we went from R $ 300. 00, R $ 500. 00, R $ 1400. 00 to R $ 2200. 00. And with each change in the values and content of our service offering, it was a great pain for me. As I said, I am very moved, I thought that we would not sell anything if the value went up, so Kleber began the therapeutic work with me, becoming not only a photographer, but a businesswoman. As soon as we noticed the increase in sales demand for a certain price, we knew it was time to market our brand and ourselves, and in 1 year of work our price was already set at around 3,500 R $.
At the same time, we were looking for a way to unite the city’s photography professionals and also a national patent, there are many seals of recognition of photographic work, but they are international, and we wanted something from our land, from our homeland. when we met CONFOTO (Confederacao Brasileira de Fotografia), then we started our affiliation with CONFOTO. Months of bureaucratic careers have passed to finally become the first Photographers of Piracicaba to be members of CONFOTO and bring together in our city the first association of photographers affiliated with CONFOTO, of which Kleber is president, and we have 17 incredible photographers.
Remembering that it’s not all gold, it’s time to place the rest of the MANAGEMENT and FINANCIAL tripods, saying that selling for R$3,500. 00 the first year is easy, it’s hard to get the bills out because the sales strategy was to have a number of the absurd. fees to make it easier for the customer to complete a transaction, but we had good management and a very bad financial situation, the accounts did not close because the default was high, it was time to reinvent our TRIPODE, we created a model secure business where all the tripod links were fine and that was our promotion.
For your reader who has come here, consider converging all your company’s links so you can successfully manage your business in the photo industry.
With the expansion of our business, we began to invest in our photographic equipment, and the investment spent R $ 80,000. 00, once Kleber took a course where the founder of the O Botic-rio chain said: It is better to have a franchisee than direct a goal, than a franchisee driving a luxury car totally in debt. Our base is there, what is the priority? In our case, he has always been the breadwinner, so all the money should go to emergency funds, investments in photo and video machines and accessories, professional accounts, personal accounts, luxury, for example, to change cars. , has never been and is not yet a priority, be jealous of what you have and remember to do more with less. You should know that you should not take a step larger than your own legs.
Over the years we have conquered our share of this sensational wedding market, today the city welcomes us, customers trust our work and know how we work hand in hand, today with defined and very well structured tripods, we can work involving a second tripod that is: Love, Remembrance and Emote, are printed even in our logo Remember the fear of marriage?Well, with a lot of dedication to breaking the dogmas of my head, today I don’t know what I would become without the marriage ties I record, bravery has overcome fear and today I am a professional and exclusive wedding photographer, over the years Kleber qualified and now he is a photography and video professional, which expanded our packages and increased sales.
Were our first albums inastrous, with packages of R$300. 00? R $ 500. 00 is not enough to offer much, we immediately went back to the beginning, YOUTUBE left and let’s learn to outline it, let’s professionalize it. And so, from disaster to luxury, we now have a partner in album creation who has already guaranteed us luxury albums ready in 17 days, did you see?
Like the album, we had a deficit in video editing, while Kleber had excellent images captured from a wedding, we did not know how to do the edits, we outsourced this work, the videos were beautiful and perfect, however, how did he do it? we make? talk to a customer about the changes made since we have no control over them? We go back to the beginning, for you dear reader who wants to be an entrepreneur, you know that you have to know and know how to manage each part of your business, the owner of a hamburger also needs to know how to fry hamburgers, (remember: the owner’s eye is the one who makes fat pigs). And there you have it, Kleber took 3 video scenes made at a wedding and started working on the edits, I saw his frustration because it was 7 days and the 3 scenes did not take shape, according to him the working method did not. get into the head of the program, and could not give up because he had already contracted the system for 12 months on his credit card, there is another incentive, do not start your business with hacked systems, if you think you deserve to be profitable Why not having this make you money? Back in Kleber, the riot was so big that he sat down and said, God, I only get off the PC when I’m really learning how to make a video, guys, I really believe that God has bowed his head to Kléber and said: So I was rocking my son! LOL? He was very successful and after making his first wedding video he cried like a child because it was the last link to close, we had full control of our business.
Today, with hundreds of clients, I thank God, because when we started this journey we gave the company full control of the company and our lives, working with marriages is to participate in something divine, a divine institution, a family that is being born. and you should be very sensitive when working with feelings.
By dedicating myself to wedding photography, I achieved a professional satisfaction that I did not think possible, in addition to working together with the person I love and who I have chosen to live the rest of my life and we can always be present in our son’s life as we always wish.
With almost 5 years of activity, we have a very expressive rotation, if we analyzed that there was no know-how, there was no management structure that we could follow, we never went through a crisis, we went through the crisis with nails and teeth, we did not let it happen to us, how to do it ?, in difficult times, it is time to reinvent our business model and platform, today we have reached new visions for our company , we offer packages with international trips, where we seek to bring remarkable experiences and incredible memories to our customers, taking them to a level of emotion and feelings that will never be forgotten. I’ll leave our contacts at the end so you can talk to us and learn how to structure your business.