At first, a very funny idea coming out of social networks and its various moments of demonstration of love and affection between couples has become a true “viral photo session” in the United States. But the last consequence after this job is nothing cool. “The movie, including a large food conglomerate.
It all started in July of that year when, to portray her? Love situation? At this time, the writer David Sikorski decided to contact the photographer Kristina Bakrevski to make a “romantic”. with his great love: a burrito carefully wrapped in foil.
- With a work of poses identical to that of the images made for weddings or other special moments for two.
- The photos were taken in various neighborhoods of the city of San Francisco.
- In the United States.
- And the alliance between Sikorski and Bakrevski was announced.
- Extremely? Viral?.
- Becoming a real success.
Taking advantage of the wave of fame generated by the humorous essay by the American photographer and writer, the global fast food chain McDonald’s decided to unveil one of its new promotions aimed exclusively at Americans (a double cheeseburger combo for US $ 2. 50) with images. extremely similar to the photos taken by him? Trio? California Success Story.
The problem is, according to Sikorski, he told the Adweek website, despite his intention to joke around and share something he constantly sees on the internet, the writer said the photos are licensed and cannot only be used by BuzzFeed, as if he would have contacted him earlier. before telling the story in one of his articles:
“I found a satirical concept related to images of relationships that fill my timeline on social media every day, but the photos are licensed. Initially we gave BuzzFeed permission to use the photos in an article discussing the project.
Speaking about the McDonald’s campaign, David stated that at no time did he or Bakrevski ask permission to use the same techniques and angles used at work, which would explain the plagiarism:
“The photos McDonald’s uses were not taken as part of a spin-off. Or taken according to the moment, but rather an exact copy of the costumes, poses and concept. Neither I, nor my photographer, nor the company that authorized the work were contacted to obtain permission. ?
The coffee shop chain, through a statement, said the following
“It shouldn’t have happened and, with our agency, we are working to find out how it happened. We will contact David Sikorski and Kristina Bakrevski. We apologize to them, their fans and ours.