Quanto cobrar por uma sessão fotográfica? Essa é uma das perguntas mais frequentes na cabeça dos fotógrafos, especialmente daqueles que estão iniciando agora.
Most professionals have difficulty setting the ideal price for their photographic services, which could not be otherwise, as competition in the market is strong and the price range varies considerably.
- To help you once and for all.
- We’ve separated some key points by setting the amount to charge for a photo shoot.
- Check out the items below and then find out how to set your sales price with confidence and without regret.
First of all, you have to keep in mind that you have a business, even if it is very small and does not even look like it, even independent photographers own a business and therefore have to take into account its fixed costs.
Fixed costs are the amounts you pay to work each month, that is, an amount you pay whether or not you have new clients. As an example, fixed costs include items such as:
Consider these values when determining the price of the photo shoot.Make sure the amount charged covers these costs to a minimum so you don’t have to take it out of pocket to work.
The type of influence also a lot when it comes to transmitting the price to the customer.A wedding photo shoot, for example, is totally different from some photos in nature.
Each type of photograph carries risks and certain investments.The type of equipment used changes a lot in some cases, sometimes you have to call a wizard, you also have to stay several hours on the site and so on.
Consider the type of photography to take. The more elaborate the photo shoot, the more resources it requires, in theory, the higher the price that is charged to the customer.
This also includes the case of the need for photographic printing, treatment with specific software and other special needs of the photographic style.Analyze to see how much your work is going to take, and just like that, set a fair price for the photo shoot.
A test that requires exposure to sun or rain, for example, should cost more than a session in a studio or a client’s home, in short, the higher the work and risk, the more expensive the photo shoot should be.Be.
Of course, this is not an unwavering rule. Sometimes you may need to make exceptions and charge differently.However, if possible, consider this logic when calculating your price.
As you may have already noticed, many criteria influence the price of a photo shoot, most of them related to what your client wants, so it is of the utmost importance to listen to the customer with attention and try to meet all their needs.
After this first meeting, analyze the cost of performing each activity requested by the customer, detailing it in the quotation, showing how each item ordered affected the final price of the work.
Thus, the customer understands why the values and does not feel hurt if the budget becomes much more expensive than he imagined.Franchise and a lot of patience are key points for entering into contracts and attracting new customers.
Example: The customer wants you to do a family photo shoot on a farm in your city, the location is far from where you usually work, so the price will be different.
So, in this example, consider the amounts spent on trips to the farm (fuel, car rental, or other transportation), on-site expenses (accommodation, food, and transportation if not provided by the customer), and associated costs. with the work itself (materials, aids, hours worked, post-editing, etc.).
When you add it all up, you’ll get the final cost of your job and a fair proposal to pass it on to the customer.
Most photographers use a pricing model to facilitate the issuance of quotes in their daily lives.These load styles take into account some or all of the elements we’ve seen so far.
The most common billing methods for a photo shoot are
The best billing format is the one that appeals to you and your customers.In other words, it receives a value it considers fair for its work and customers are happy with the end result.
Another way to learn how to charge for a photo shoot is to follow your market.There are several photography forums on the Internet where you can ask questions and interact with other professionals.Talk to them and see the price that normally applies!
Outra opção é participar de sindicatos e associações de fotógrafos. Essas organizações costumam fazer pesquisas de mercado e divulgar os dados para seus sócios.
And of course, make sure you set a receiving goal. How much would you like to receive? What is it? Salary? Do you want to take it? This is the best thermometer to know how much to charge for a session or any other photography service.
Share with us how you set the price of your photo shoots below.Share experiences with other readers and find out if your value is within the market or not.