Image banks are becoming increasingly important because of the range of photographs they receive on a daily basis, thanks to the work of hired photographers or shorter freelance jobs, companies such as AFP, AP, Reuters, Getty Images, among others, manage to be in most cases. different places with words and images.
However, Getty ended up standing out this week for something that ultimately wasn’t as positive as the quality that usually appears in the works of the best cameras on the market or even in the first-hand news.
- Last week.
- The image bank hung on its social networks a gallery of images that included only those who were considered the sexiest women of the stadiums of the World Cup in Russia.
- An attitude that has provoked a lot of criticism from netizens who understood her as sexist.
- Attitude of the agency.
As if the connotation understood by the vast majority of those who saw the message was not enough, information always appeared in the English newspaper The Guardian that none of the people depicted in the photographs had given their consent for them to be represented and published in that sensual attractive tone.
The negative repercussions quickly made such an impact that the image bank removed the gallery that it had published itself, and the company has issued an apology adding that it will conduct an internal investigation of the case:
“Before We Publish a Gallery” World Cup 2018: The Sexiest Fans?They don’t meet our editorial standards. We apologize for the error and have removed the contents of the air. There are much more interesting stories to tell about the World Cup and we are aware that it is not one of them. Getty Images believes in deep visual power to inspire attitude changes. and all we’ve done and will continue to do is work hard to promote a much more positive and committed understanding of women.