Consolidated as the most visited photo publishing app in the world, accumulating a number cited by at least 300 million people a day who post, comment or interact in photos, Instagram always seeks to innovate, with increasingly intuitive commands and work with images with more care and personality, this time the app preferred to pay attention to something much more related to profiles and posts.
As part of an update to the version of the application created in 2010 by the American developer Kevin Systrom and the Brazilian Mike Krieger, it is now possible to take photos that you do not want to delete permanently, but also that you do not want to leave exposed in their profile to the people seen, they are archived literally.
- With a simple command (just tap any photo posted to your profile).
- The “Archive” option will appear on the screen and.
- By pressing this option.
- The selected image will automatically enter a special album with the title “Archived”.
- This album.
- Only you can view or interact with photos.
- And you can even restore them to normal exposure state.
Another feature that implements the application are sponsored posts, a feature that facilitates and increases the scope of any post on a profile that wants to improve its effectiveness on the social network, in fact, in the new version of Instagram you can clearly understand whether a post is sponsored or not.
Unlike the possibility to archive any photograph, this tool has not yet been made available to the general public, being in a kind of beta version of the application, information that was even explained by the company in its official profile:
“This is the first step in a journey, as we learn how the community engages in this new tool, and our goal is to collect feedback.First, we are working in partnership with a small number of creators and companies and will make them widely available tools in the coming months, as well as official policies and compliance guidelines.
In addition to this explanation, Instagram also insisted on clarifying how to pay for the post and how best to monitor post results?Sponsorship?:
“The new tool will allow the creator to quickly tag the company with which he has a relationship.The post or story will appear with a subtitle that says “Payment Association”, followed by a mark on the business partner’s account.This makes the nature of the relationship more transparent to the community and will allow a content producer to quickly mark the company with which it has a relationship.When the tool is used, the creator and partner will have access to the information in that post.