Today, we interrupt our cycle of photo tips to talk about the new Panasonic Lumix G5 camera and how curious Panasonic presents it to the world.
One of the tips that you will hear me (read) repeat the most is: Before buying a camera, look for examples of photographs taken with it. Fortunately, the Internet, blogs and social networks have “democratized” this sector. These days, it’s not easy to fool the sophisticated user – many camera buyers ask, compare, educate and even research sample photos taken with the camera in question before taking the plunge. buy. Some brands, aware of this evolution, are adapting to this change in habits in a very intelligent way. Panasonic is one of them. I was particularly struck by the ingenuity with which they prepared their advertising campaign, which consists precisely in “demonstrating” the value, quality and results of their new camera, the Lumix G5.
- Initially.
- They rounded up 3 European photographers.
- Took them out of their usual field of photography.
- Released them with a Lumix G5 and to take pictures.
- It was said.
- They call this concept “changing photography”.
- That is to say.
- Photography in different work areas than usual.
- The results obtained have been spectacular.
- But since they were already professional photographers.
- Experts in the field.
- Panasonic thought to make the challenge even more difficult.
- So they sought out a number of bloggers.
- Not necessarily related to photography.
- Who would equip a Lumix.
- G5 invites you to show your photographic talent.
- The results were shocking for photos from non-professional bloggers.
You can follow the results of this curious campaign on Twitter with the hashtag #changingphotography, or through Panasonic profiles: on Facebook, Twitter and YouTube.
The examples attached are results obtained by Maria Caal, mother, interior decorator and editor-in-chief of the blog beetlesbichosymariposas. com Are you cool? You can see the results of the other 9 bloggers who participated through the following link. are they a real treat?