Initially, this article treats the photo book as a really necessary tool and the fact that a photographer can’t do a good job without a quality makeup professional. Care must be taken not only to rely on a photography style; you need to vary poses, clothes, styles, looks, movements, etc.
Thanks to him, magazine and advertising producers, stylists, fashion and beauty clients evaluate the potential, photogenesis and ingenuity of the model in front of digital cameras, sell the image of the model and guarantee her selection for a fashion show, a fashion photography publishing house. or even a commercial.
- The photographic essay.
- In turn.
- Is a photo session.
- Generally with a commercial / advertising purpose and a specific theme.
- From which the best photographs are chosen (those with the most impact).
- Which will be extended to the composition of the book.
- Itself.
- Which may contain color or black and white photographs.
Next, the text is about the photographic model, which should basically have the right physical and mental attitude for the job, it presents information on how to behave in the work environment, as well as issues to consider to become a successful model The differences between the types of photographic mannequins and fashion shows are presented, as well as rules and suggestions for a career in the field.
We move on to the subject, noting that the photographer observes the following:
Feelings
Sadness, anger, attraction, joy, surprise, contempt, pretence, hysteria, despair, contempt, introspection, hatred, pain, dizziness, satisfaction, tenderness, love.
Concepts
Strength, delicacy, romanticism, sensuality, fun, spontaneity, dynamism, movements, unwrapping, elegance, aggression, coexistence, comfort, dedication, cold, warmth.
Situations
Stress, tranquility, well-being, combat, conflict, flirting, encounters.
The model should be understood by the photographer as a character that must be built gradually, his expression must be spontaneous, come from within, one way to do it is to ask the model to remember and comment on a situation that made her happy or sad. Then the expression will come naturally.
Another way to get natural and striking expressions is to create a character by the model (usually professionals), freely based on the method of acting. The method of action is a series of training and rehearsal techniques that aim to encourage sincere and emotionally expressive performances. These techniques are based on the “Stanislavsky system”, by Russian actor and director Konstantin Stanislavsky, in order to create a character through questions that are asked to himself and also through improvisation of actions. The photographer can recreate this interpretation system in a test, generating the most sincere and impactful expressions.
Here are the expressions to explore in the photo studio. This test is important to us to establish the psychological profile of the model to be photographed, in order to develop a personalized essay.
Framing: foreground and closure
Happy, Scared, Debate, Suspicious, Euphoria, Fear, Reflective, Worried, Anger, Sensual, Serious, Bored, Quiet, Sad.
The question of what poses to take during a photo shoot can be solved by taking a quick glance at fashion magazines or famous brand websites, allowing you to shoot satisfactorily. However, at times, even the references published in these media may contain minor framing and compositions. errors, which is common when the photographer only respects the design (reference) requested by the contracting organization.
Ideally, each photographer and other professionals involved in the essay would conduct a brief study on the direction of models, poses, framing and composition, allowing the continuity of the photos, even when the photographer has exhausted his ideas.
For a photo shoot to go well, an interview with the models, the direction of the photos by the photographer, suggestions of poses during shooting, as well as cuts and composition of the appropriate photos are required.
The following questions are presented as tips during a photo report
Studio environment: Try to keep the studio tidy and clean, with good music, mild temperature, water, fruit and coffee available. Providing a private space where photographs can dress is essential.
Team choice? Zooms greater than 300 mm force the photographer away from the subject, which means more leadership and the professional needs to express himself. Distance preserves the intimacy of possessing, but this may seem like a more aggressive direction that intimidates the shy.
Shorter lenses (such as normal lenses and wide-angle lenses) bring the photographer closer to the scene, creating greater intimacy, but a technical problem inherent in short focal lenses is the distortion (most evident as it approaches) that should be Avoid at all costs. Therefore, it is ideal to avoid working with targets below 50 mm. The photographic lens called half-tele or short TV is best suited for portraits, both on the technical (non-distorting) and psychological side, because it keeps the photographer at a respectful distance from the subject.
Driving style? There are several trends and choices in the photographic direction, the trick is to know how to adjust the direction to the personality of the person posing to establish an immediate empathy, the important thing is to put the subject to safety. Another attribute is how to stimulate vanity with compliments, without exaggeration.
Session time? Each photo shoot has its own time to succeed, there is the warm-up phase, which can be more or less long depending on the subject, the peak phase, from which very good photos will be captured, and again the cooling phase, when Fatigue Arrives and the photographer is not interested in the session.
Proposed exercises? For the photographer to start in the sense of his methods, a series of exercises is proposed with someone known for serving as a model, using all the lighting and production of a portrait, and trying to get the sensations of the photographed (sadness, joy, surprise, etc. ).
In Chapter 2 of the booklet, we move on to the question of briefing, does this happen every time the information passes from one point to another and the purpose of its correct organization is to ensure the passage of the correct information?From the right person to the right person, at the right time, in the right way at the right cost. The success or failure of this operation will depend on knowledge of what is right in the context, because what is appropriate for one situation may not be right for another.
The following are the points that are most likely to be questioned and discussed during the briefing information collection process. Not all will be relevant or equally relevant in a particular situation. The most relevant points will be clarified as the work progresses.
The product (or service)
The market:
Consumers:
Current, competence and potential
(The following applies to each of the above three groups, where this separation makes sense in the specific case)
goals
The basic strategy
The text then addresses examples and topics relevant to fashion publishers, as well as the themes of makeup, hairstyle and care when photographing amateur models, with illustrative photographs of these processes.
In short, this should be:
There are three main elements of body language, which should be “read” by the photographer:
It is necessary to take into account how the positions of the model head feel:
The direction of the gaze produces a fundamental element of body communication, which can be divided into two parts:
Lack of eye contact
The person doesn’t look at the viewer. This creates the lowest level of tension because it causes observers to go unnoticed. In parallel with this condition of tranquility, a pleasant feeling of voyeurism is established.
Depending on the direction of the look and the expression of the face of the model, an attitude can be characterized. Some examples:
Established eye contact can have an attractive, aggressive and exploratory function.
Within the Model Department, relevant issues still need to be addressed:
? Before starting the photo shoot, it is useful to briefly explain the work and photographic style of the professional;
? The physical, optical and emotional proximity that is activated between the photographer and the model forces some caution when shooting, if it is necessary to repair the clothes or hair of the model, it is best to call the right professional for it. the photographer himself who has it (for simplicity, speed, etc. ), must ask permission by approaching and touching the model;
? Indicate the pose to assume the ideal is to speak, only in the latter case to show the pose personally. Avoid touching the model to compose a pose;
? The pose must be natural. If, after taking the indicated position, this does not seem natural, the model should be asked to repeat only the suggested pose.
The document also deals with the so-called simulated movement, which is nothing more than repeating a natural movement, being perhaps the most common model for pulling hair aside suddenly and the photographer clicking, as in a typical shampoo ad. Many photographers choose to photograph models that run along the beach or jump.
As for the frame, it is important to know how much a photo can be cropped without leaving the image looking strange, as if something were missing, there is a diagram below that allows us to better understand where it is possible to cut an image. .
Green stripes are the places where you can make cuts and the photo will look natural; however, red stripes show regions that, when cropped, create a strange appearance in the photo.