Fashion photography is usually done to accompany the collections, expose the details of the new pieces and present the whole concept of this style, unlike other types of photography, which allow to bring a load of history to the image through the composition of the elements. of painting, fashion photography requires this story to be clear in its content, in this article we will give you some tips to create a professional editorial
The conceptualization process is essentially to take an idea and make it viable, it is important that the photographer understands the concept of the collection, its audience, its objectives and inspirations to harmonize the gaze and the pieces with the environment and thus transmit this concept in a simple and objective way.
- A good publisher is well planned and well studied.
- The idea.
- The apparel.
- The style.
- The colors and the environment in which you can insert these pieces must be in harmony.
- Plan your idea carefully and choose the elements that accompany the image.
- Innovative results.
Investigate the work already done on the subject, both to inspire you and to avoid using the work already done and losing the originality of the images. See what magazines, websites and online stores publish to avoid similarities. Always stay tuned!
For a good publisher, the importance of pre-production is just as important as the fashion photography itself, make sure that the lighting you use, such as a light box for studios, illuminators and reflectors, is well positioned, not only to facilitate your work, but also to help create scenarios, along with the use of other accessories for photography and video.
The site must also be prepared, not only with the computer, but also ready to test with the items you want to use. Check if permissions and rules are required to use the space, whether it is used for advertising and commercial advertising purposes. .