Aren’t you going to change it or what?
Silencieux. Il was joking, I was trying to provoke you. But it is true, we are extremely sensitive to such comments.
- Photographers embark on a crazy race to get the latest cameras: we are proud to bring a state-of-the-art camera.
- One that is the ultimate expression of advanced technology.
- After a year and a half.
- Two at most.
- We are already starting to feel that our team has become obsolete.
- And so we enter a shopping maelstrom where we spend more time buying equipment and changing it to another than taking pictures.
What were the means and what was the purpose? Wasn’t the ultimate goal to take good photos?
It seems that the camera, just a medium, matters much more than the photos we can produce with it.
Do you identify with that situation, even if it’s a little bit?Let’s go.
Our camera may be “really” obsolete. It is legitimate that after a certain time one feels the need to grow photographically speaking, I’m not saying that you don’t have to change cameras, of course, but only when you’re really playing. we often imagine that it’s time to change it, when it’s not really like that.
If you’re used to changing cameras every 1 or 2 years, let me tell you that ‘something’s wrong’, it’s important to know what you want before making a major investment, like buying photographic equipment, but once you do this, it should last at least 4 or 5 years.
In the past, the cameras were renewed much less frequently, a model came out and photographers used it for 10 or 15 years, I am surprised how happy these photographers were when I think about the poor performance of these cameras compared to any amateur SLR. At the same time, I wonder: how come we, today’s photographers, feel so limited and dissatisfied with today’s SLR cameras that far outper get over most older SLR cameras?
Do not worry. If you feel an urgent need to throw away your camera and buy a new one, it’s not your fault. He’s someone who does his job well. Yes, a salesperson, an advertising director, or a marketing team.
Camera companies themselves make money each year in strategically designed advertising and marketing campaigns to make us believe that our current camera is limited and that it’s time to invest money in another, that it will solve the problem for us.
No matter if you have the best camera in the world, there’s a man who, to collect his salary at the end of the month, pay a mortgage or feed a family, has to convince you to buy more. That’s how it works.
In addition to business and marketing strategies, camera brand engineering departments are doing their part to help you buy more and more cameras. How? With what they call “programmed obsolescence. “
Basically it’s about intentionally producing a limited camera so that it doesn’t last a lifetime and, after a very short time, you feel the need to buy another, a reality recognized by many brands. If you want to know more about it, I recommend you take a look at “Buy, Throw, Buy?”, an excellent documentary recently released on 2 Spanish TV, and that is worth watching.
As I said at the beginning, not all camera purchases are impulsive or useless. Sometimes we really need a makeover. But how do we know if this is the case or if we fall into the brand trap?
Ask yourself the following questions
If, with what you’ve read about the article, you still want to renew your camera, try the following:
I’m sorry I was honest? Thank you for spreading this call to resistance. Good photography.