New year ahead? Several segments of trading are preparing to enjoy the benefits of this period and buummm?Now, strategic suicides begin to appear that foreshadow real desperations that sell promotions from “brutally ill-prepared” companies.
The professional (social) photography segment is always attentive to several factors that could significantly affect these services, such as easily accessible technology, low need, social misinformation, price auctions, etc.
Anyway, who are the real culprits of the devaluation of photography?
Have you noticed what’s wrong with this promotion?
THE PRICE! I can say with extreme disappointment that this promotion does nothing for our crucified photographic segment. This promotion sells essays starting at R$30. 00. It may be that some customers react to this ad by scheduling their photo shoot, and may even leave the studio with a satisfactory experience, and even add fair values in the end including other services, other products, in short, it may be that this company uses the concept of invitations through benefits and thus get to “fish the customer” after the sale.
In particular, I see no problem with this after-sales strategy, as photography menu products and services are proven items with a very low rate of consumer regret.
So what? So the R$30. 00 can turn into R$1,500. 00. What’s wrong with that anyway?
Marketing is a tool that has the power to form opinions, shape concepts, create consumer habits, position brands, etc. of R$1,500. 00. What’s left in the minds of those who look at the ad is the mixuruca value of R$30. 00.
I guess no one wants to be a photographer where the company understands that its services can be worth R$30. 00.
This announcement, like so many others who preach low values, definitely goes against the appreciation of photography.
It is high time for photography companies to listen to this new reality and start using their communication channels in a responsible, ethical and more equitable supply standards.
I would like to close this explosion by answering the question “Who is responsible for the devaluation of photography?”
Certainly it is not the clients of the studios / photographers, but yes, it is the studios / photographers themselves who do not value their work, which harms this whole segment.