One of the world’s largest professional camera producers, ARRI, presented its new products at the NAB convention. It’s the largest content producer and distributor convention in North America, and perhaps the world, ending just over a month ago. The NAB convention? Also known as the National Association of Broadcaster, or the National Broadcasters Association in a free translation? in the United States, it is one of the most important events for audiovisual professionals in the world. This convention is so important that nearly one hundred thousand people participated (with more than twenty-six thousand people from all over the world) in this annual event so interesting that, of course, where there are so many qualified people and professionals from the audiovisual world, it will attract the attention of the main producers of audiovisual articles. and products, and will mainly attract the attention of camera producers and developers.
At this year’s convention, we obviously had a sea of new things and trends. One of the main new features was ARRI’s ALEXA camera, which is the first digital cinema camera you can take out of the case, read the photometer and then shoot smoothly. professional film quality. This camera is very practical, but it is also of high quality and this has attracted the attention of many filmmakers and cinematographers from all over the world. ARRI’s ninety years of experience in camera manufacturing were evident in its design, construction and experienced filmmakers were immediately fascinated and what led the industry to buy the idea was ARRI’s reputation and, of course, the image similar to the professional films produced by ALEXA.
- However.
- This is not all that ARRI has demonstrated at this convention and.
- In particular.
- At other recent conventions.
- Refusing to rest on its laurels.
- ARRI has split quite recently.
- Recently.
- In the Fall of the Northern Hemisphere 2013 during the IBC.
- ARRI introduced an extremely well balanced (but not lightweight) pocket camcorder – AMIRA and last fall (again from the Northern Hemisphere) delivered 30 cameras to NFL Films.
- The United exclusive States Soccer League Network.
- It is one of the largest television networks in the United States due to the magnitude of American fanaticism for its soccer.
- And the NFL chose AMIRA to replace 16mm cameras after more than 50 years.
- (However.
- They keep “Movies” in the name).
In the fall of last year, AMIRA’s first software update brought, among other things, Bluetooth support for audio monitoring (great!), Ethernet support for remote control, and laptop screen on AMIRA’s LCD panel (great! excellent!), and an indication in the waveform display (again, great!). The 2. 0 update adds Wi-Fi support for iOS and Android for THE AMIRA CONTROL panel LCD monitors, as well as the first internal 4K (UHD) recording process with ARRI ProRes, which takes up to 60 ips thanks to a 1. 2x magnification. 3840 x 2160 (some of these features are not free and require an online purchase from the ARRI license store. Upgrading to 4K also requires sensor calibration at an ARRI service center).
But one thing is for sure with AMIRA, it is not a camera for beginners. If I had one, you’d never think of buying a better one. Because of its weight and shape, it easily rests on the shoulder, which naturally reduces tremors, allowing stable recordings without the need for image stabilization, as in the time of film cameras. The viewfinder is so crisp and looks so natural (like an optical viewfinder) that it’s hard to doubt the focus. This is a portable camera that allows you, over time, to lovingly develop a personal technique to use it.