We’ve already talked on this eMania blog about the impact that tech giant Apple is having on the film industry and beyond and now the time has come when the media and technology industries have been waiting for years. . Perhaps one of the most important moments for the film industry finally arrives: Apple is exploring the idea of entering the business of original programming.
A story that came exclusively on Variety’s website says that moment is closer than ever. Sources say there are preliminary talks in Cupertino, California, home to global tech colossus, where many of Apple’s top executives have been busy in recent weeks with meetings with other executives, in this hollywood era, to measure the interest of Hollywood producers. leading entertainment content production efforts.
- There are already numerous reports on the actions of Eddy Cue.
- Apple’s strongman on all matters related to content creation and distribution.
- From his relationship with Apple TV developers to his recent disagreement with Taylor Swift.
- However.
- According to the Variety report.
- No Apple representative declined to comment.
The scope of Apple’s ambitions varies depending on who you ask the question, but a senior executive who spoke with Variety said the goal was to create development and production divisions that would produce feature-length content. to transmit in an attempt. competing with Netflix. Apple hopes to put in a headhunting firm to carry out those recruits in the coming months, the source said, with the goal of being in business next year. Still don’t know if the focus is on producing TV series or movies? or both.
Other sources describe Apple’s operation more as flirting, although one source pointed to a recent signal of an escalation of interest: was it reported that Apple had made an unprecedented offer to hire stars from the British series?When they left the BBC before this but Amazon ended up winning the auction to have stars Jeremy Clarkson, James May and Richard Hammond in July.
Apple’s perspective on going to Hollywood has been questioned for at least a decade, since Steve Jobs joined the studios to make TV shows and movies available on iTunes. Given the often turbulent relationship between the technology and media sectors, there have been many curiosities and rumors about why Apple not only creates its own content, but could even acquire a studio without too much time.
Such a move could have major implications in the world of content creation, which could lead to a possible confrontation with other broadcast giants, including Netflix, Amazon, and Hulu. powerful new competitor who could look away from the traditional world of pay TV, but also perhaps a new buyer for content from existing studios.
For Apple, getting into the original programming would be important, but it wouldn’t necessarily shake the earth. While funding its own exclusive content would be an interesting strategic change that could better arm Apple in its global war against other tech giants like Amazon, Google and Facebook to become the ecosystem where users spend most of their time. time, the hundreds of millions?dollars needed to reach television and film is a mascot for CEO Tim Cook, who has more than $200 billion in cash at his disposal on the company’s balance sheet.