This is an article by photographer Ana Daaz Garrido, a member of the marketing agency TBOConsulting that brings you some good advice on advertising photography so you can sell your brand on social media with your own photographs.
Advertising or commercial photography has become one of the most creative areas in the image world, your goal is to sell and for that you have to use your imagination.
- Advertising photography was born with the aim of showing your product to the public.
- To make it known.
- Before a good photograph was enough.
- But in the times when we are.
- It is not enough.
You must make sure that the viewer needs to purchase their product with a single image!
A company’s branding and the photographs or graphics it uses to communicate play a key role in the first impression.
Brands that succeed in networks for their audiovisual content do not do so by chance, success almost always comes from a content strategy and a detailed and thorough planning of the content to be published, it is not about publishing to publish, but about what to publish, how and why.
By my profession and the organization of my mind, I am one of those who buy in sight, of those who think that an image is worth a hundred words. At least, so we can get to know each other, understand each other.
Today I bring you some advice in case you decide to enter the world of advertising photography, shall we go to them?
Creativity is the basis of good advertising photography
To increase creativity, one of the first things to address should be to look at what you’ve done before, this will allow you to create something new from a base, without losing your own style.
In these photos, taken from above or sideways, we find a set of related products or a product with other accessories that may relate to it.
From photographing and editing lights to having the final photo to shooting using natural light with nothing but your camera, I don’t mean that a well-treated photoshop photo with 2000 layers to work isn’t the right one, there’s no doubt it’s a tough job, it requires technique and a lot of complexity, but in this last word there’s the key , complexity.
When you need to regain that creativity, it would be important to free yourself from so many burdens.
Social media photos that have nothing tend to go unnoticed, not only do you focus on taking a beautiful photo, you can also try telling a story.
In this way, you will not only show your product or service, but you can also equip it with attributes and values that help transmit the personality of your brand.
Much of the success of an ad photography on social media comes from choosing a good framework. Don’t be left alone in a fully vertical flat frame and explore other ways to display products or services.
By that I mean that when you take photos for a specific brand, you can not forget branding, use the colors and lines dictated by the brand, you can be creative and different, but you can not forget its history.
Boost your company’s colors. The psychology of color facilitates the work of creating a brand image when choosing the ideal color for the company, to create a good composition and arouse emotions.
Boost your colors!
If you want to find the best combinations, you can check this page.
With the fonts you use for your posts, the same is true for colors. Use your business policies. Out of boredom, or on impulse, don’t decide to innovate and include the latest free type that you found while browsing the Internet.
All you’ll get is that no one will recognize which company fits the image you just uploaded to social media or your blog.
Photo backgrounds for networks should be kept with the same care as objects that appear in the foreground. It all matters, so don’t go crazy with the first image presented to you.
Take the time to choose the funds that identify with the essence of your brand, of course, try to unify the criteria and don’t want to use them all based on how the coffee felt this morning.
Natural light adds volume, provides hard or soft shadows, adds warmth. Take a test. You’ll probably keep the picture where you didn’t use the flash.
That doesn’t mean you can’t take flash advertising photography, of course, in the next video you have an excellent proof of it, a recording of how it became very curious, which I mean is that natural light brings more warmth and is easier to control for someone who is not a professional photographer.
Analyze your competition and what the style of the photographs and drawings of their publications is, this will allow you to see what they have in common and how they differ and discover what is the gap that your brand can occupy.
The idea is that a person, just by looking at the photo, knows that it comes from your brand because many times you don’t even bother to look at the avatar when you go through the Facebook or Instagram feed. Use colors or elements in your business that help easily identify your brand.
When making your photos remember that you can make them in a fun, sober and elegant way, showing the details of the product, great still lifes, with real people testing the products, etc. It will depend on the style you want to give to the brand image you want to show on the social networks in which you are present.
They are not essential, but you can play with filters that offer networks like Instagram to give a different touch to your photos.
Work on your visual marketing by carefully preparing each photo you post because it’s also marketing that will become sales.
Here are just a few tips to help you sell more by posting your photos on social media. Now it’s up to you. Get your side more creative and be different from the others.
Remember that inspiration, creativity and your own style are linked, I hope I have helped you inspire you in the world of advertising.
You can follow Ana’s work on her website or on Facebook, if you also want to participate as a guest author click here.
Did you like the article? Thank Ana for her tips by sharing the article on your favorite social network so others can also take advantage of her recommendations. Thank you and soon.