One of the biggest problems photographers face in their careers today is attracting more customers to the Internet. How to differentiate yourself from the competition? According to a study published in Meio Bit, 80% of these professionals do not see their business as a company and therefore many abandon their love before actually seeing their work.
The good news is that there are already a number of tools that help organize the workflow, create an attractive website and showcase the professional portfolio to explore more clients. Rafael Bigarelli, one of Brazil’s best-known wedding photographers, has separated some tips . . . to help professionals improve their business in a certain way:
Choose an audience
Defining your target audience is the first step for those looking to become professionals; choosing the field in which you like to work, evaluating the financial aspects of your choice, and following the trends of that market are important to define the path you will follow and for whom you will sell.
Build a unique language
Color styles, textures, contrasts and framing are some of the elements that shape the language of the photographer, helping to build her “brand” in the market. Having your own language is what will set you apart from other professionals and probably attract more fans of your work.
Show your talent to the world
Investing in a professional portfolio allows you to show your work to more people and thus close more businesses. Alboom (www. alboom. com. br) offers a platform that integrates multiple services so that these professionals can develop websites in a much simpler and more accessible way. and easy to update.
Invest in customer relationships
Building a strong customer base is also critical for photographers who want to professionalize their business, so it’s very important to understand your audience’s needs and preferences and treat them in a personalized way.
Social networks can be good allies in the lead recruitment process, as well as being excellent channels to maintain relationships with current customers, it is recommended to use these tools to publicize the work already done and, therefore, it is important to keep the profile active and always up to date.
Keep studying
Taking courses and reading photography books or camera and accessory manuals are examples of good practices to keep professionals up to date in their field and stand out from the competition.
Always practice
Photography requires a lot of practice. Training the view in the day to day, applying the concepts you acquire in your studies, is essential for everyone who seeks to stand out.
About Alboom
Alboom (www. alboom. com. br) is a multi-application platform that allows you to create professional portfolios and engage customers in different channels. One of the company’s best-known applications is the creation of attractive, simple and functional websites, the Alboom Pro Website, with thousands of customers, including photographers, videographers, visual artists, freelancers in general, such as decorators, designers, among others.