A concept that has always existed, but which has become even more popular in the twentieth century with a small boost from photographers, street photography has a big impact on the world of fashion and the consumption of products of this sector, so you have to take it into account by anyone who wants to become a professional photographer.
But, do you know what street photography is and how to do it correctly ?, see in this article the definition of this photographic style and 4 essential tricks to get it right in this photographic world.
- Understand how to take advantage of your fashion photographer career with this style and get paid for it.
- Watch this post now!.
Street style photography is a free style of capturing fashionable images, the photographer delys into the streets capturing photos of ordinary people and their elegant looks, at least that was the original idea, but it has changed a lot in recent years.
The most important thing was to get looks off the catwalks, fashion shows and Fashion Week as we know it, so the big apparel firms have started to take inspiration from this concept and create models that can be used by simple “mortals”. and not just for supermodels.
But this concept has gained so much space that companies have seen it as a marketing opportunity, clothing stores, big brands and even stylists use this photographic style to popularize their outfits and include them in the market.
As a general rule, simply choose a model, have it dressed and photographed in common places, such as parks, streets, interiors, school, among others.
Bloggers, in particular, love this trend. Because they see this style as an opportunity to make money because they can make their own street style photo album, create brand awareness and receive a payment for it.
But the professional photographer also has a job opportunity here, you can perform at major fashion events by registering guests and selling the images to the tabloids, another option is to sell your urban style photography services to brands and brands, being responsible for model photography. and album montage.
This more informal content, with a more natural imronta, is everywhere on social media, especially on Instagram, so don’t miss the opportunity for a new career in the world of photography.
But not everything is perfect, like everything else, there is a lot of competition in street style and you have to look for ways to differentiate yourself, to help you, here are some tips that can professionalize your photos and make your images even better. Out!
The first step is to choose interesting places to save your photos, if you are a photographer of fashion events you may not be able to control that very well, on the other hand, the main fashion capitals have impressive scenarios to film. To enjoy it!
Now, if you want to work with marketing, use your creativity, know who sponsors photos, brand culture, positioning and differentials.
Then choose a photo background that represents everything you’ve discovered about it. Also remember to make sure that the scenario you choose also represents the audience for that business. In other words, translate the everyday moments of that brand’s potential shopper into your photos to generate a connection.
Therefore, your photos are not only beautiful, but also generate a good financial gain for your client.
Oh, and don’t forget to avoid the highly polluted and world-friendly places, as this can ruin your urban-style images. Outdoor photos in parks and fields, for example, are better known these days and should not be missing from your portfolio.
Do you remember the contest I just mentioned? Yes! It is very fierce in the world of fashion and with street photography it would be no different, in Fashion Week, for example, it is common to see dozens of photographers express themselves on the street in search of glamorous clicks.
Therefore, you must have a differential as a photographer to attract the attention of potential sponsors, or sell your images to magazines, at that point everything goes, just use your creativity to overturn.
Choose a specific lens type, angle or perspective, bet on a different footprint in post-processing, etc. Just looking for something that makes her unique and stops being one more fashion photographer, combined?
This is one of the most valuable tips of. Most photographers leave to take their photos only during Fashion Week or other glamorous events. Of course, the greatest opportunities are concentrated in these places, but don’t be held hostage by the occasion.
All sets, all models and all looks can give beautiful photos of urban style, especially for novice photographers, who always start in style and need to build their portfolio.
So always take your photographic equipment with you and do not miss a good opportunity to take photos, beautiful images can emerge from places you don’t even imagine. Remember that!
If you are already working as a fashion photographer, this advice may be a little redundant for you. The influence and people you know in this world often dictate your success or failure as a photographer.
It’s the old word of mouth that comes into play here. You have to know and be known for as many people as possible in the middle, so you’ll have a better chance of taking off your career as a street photographer.
So take advantage of events and talks to meet new people, exchange with them, exchange cards and addresses. Even other photographers can introduce you to influential people in the environment and open many doors for you. So stay tuned to the net and take your work out forever!