Andy Warhol, considered the genius of pop art, once said, quite categorically, that “image is everything. “And he said more: “In society, people, events and products depend on the continuous projection of your image in the media for?”Exist? In the eyes of the public. “
A thought that seemed exaggerated at the time, but that, many decades later, would fit perfectly in the current context.
- Well.
- According to a survey published by ohio University.
- Among nearly 200 students.
- The overwhelming majority admitted that the images they saw on television or on social media interested them more than strictly what was written with them.
This is a clear example of the power of the image, which was once delegated to something in the background, because for a long time the written word (in the form of Literature and Philosophy, basically) was configured as the inducing engine of society, which identified qualities or deficiencies based on what was written or said in the discourses.
It’s been the century. XX, the image, very in line with the start-up of photography, cinema and, above all, television, has become the main mechanism of identification of a person or group in terms of its qualities, clearly narcissistic, let’s say by the way, that began to overestimate the attributes of the physical image.
However, this overexposure of the image has led to changes, even in the labour market with the rise of branded photographers, for example, a category of photographers that grows day by day, whose goal is to take professional profile photographs, using specific techniques.
In this case, listen to the customer, focus on their internal qualities, be as natural as possible; all this so that the recordings can have practical results in the labour market, but above all with the truth and as naturally as possible.
Here’s a list of why experts make profile pictures so important these days, both as a weapon for professional achievement and relationship development.
According to labour market experts, a photo prepared by professionals, by professionals who deal specifically with this niche, can increase a person’s chances of reading a full message or resume by up to 65%.
Therefore, the importance of a profile picture, whether for professional purposes or for its dissemination on social networks, has a lot to do with the number of people who consult it, since it can guarantee much more than double the access to a simple private description. Image. This is due, among other reasons, to the difficulty we have today in focusing on a text, to make an image easier to facilitate the decision.
Many psychology professionals have already addressed this question, that is, why a photo can be so attractive, for some, immediately, there is a sense of familiarity, that they face something familiar and therefore do not have to fear.
For a more esoteric current, the importance of a profile picture has to do with the energy transmitted by the image, mainly through the gaze that they say would have a natural attraction power, since it is carried out professionally for that purpose. .
Without a doubt, this is one of the great advantages of the labor market, compared to the photos published, mainly, on social networks.
It is curiosity that awakens him, since, immediately, a kind of link appears between the image and the company that exercises the individual.
Therefore, according to the photographers specialized in so-called Branding, or personal improvement marketing, a good profile picture, should be able to mark in the individual the characteristic of the company that it intends to represent.
There is certainly a notable difference between showing one or not on social media, both to attract the attention of the labour market and to initiate relationships, which can often be used, even indirectly, for professional purposes.
What many experts say is that showing one’s own image in a profile would already mean a willingness to take risks, a fundamental quality for those who intend to enter this fierce and disputed labor market.
Therefore, when you use a professional program that can improve your personal characteristics, you will start from a professional point of view.
5. Cause empathy
According to Michaelis, empathy means “imaginary or mental projection of a subjective state, whether emotional or cognitive [?]. In psychoanalysis, a state of mind in which one person identifies with another, assuming to feel what they feel. “
This means that the importance of a profile picture, whether on social media or other media, can cause identification between the observer and the observed, which does not happen through what is written in a description.
Therefore, empathizing or not immediately with those who look at the photo can be an advantage for more than one candidate in the labor market.
6. It is a humanizing factor
It is already known as the humanization factor in any representation, even in a profile picture on social media, it is configured as a very effective weapon when the subject is intended to attract the attention of another human being.
A humanized photo brings an idea of closeness between them, a feeling that both needs can be satisfied, that there is a complicity that, for the purposes of the labor market, can identify the performance of an individual involved in situations that only a human being can deal.
This would certainly be one of the important aspects of social media profile photos: characterizing a man-to-man relationship.
7. Gives self-confidence
The importance of a profile picture on a social network, if properly worked by professionals specialized in so-called personal marketing, can be immeasurable, as it immediately reveals in the professional the characteristics that a certain organization needs.
This is done through posture work, proper eye placement, head and shoulder position and anything that conveys self-confidence and a desire to use it in the institution or labour market in general.
It is important to note that self-confidence has nothing to do with beauty, but with the posture and gaze of the individual during photographic recording.
8. Reach brain mechanisms
Highly respected scientific research ensures that the time a person needs to love or not like a particular image does not exceed 1/10 of a second.
This means that this is the moment when an image must please a certain individual, at the risk that they decide to continue their research and permanently forget their photo recently seen on a certain social network.
These techniques are already widely used in the labour market and in various sectors of human activity, such as: in film, television, advertising, etc. , by exposing the individual to a certain image for a fraction of a second, which they believe would be sufficient for that image to penetrate the human brain.
Therefore, if you create a profile picture on social media in a way that impresses at first glance, you will lead the contest for viewing.
9. Says a lot about who you are
A profile picture, whether for social media to develop relationships or to be present in the labor market, can be responsible for revealing between 80% and 90% of who you are, when this photo is worked by experts in personal improvement, for example, the chances that its best features will be used in a positive way are much greater.
This may seem like an exaggeration, but what many experts say is that the lack of a photo on a social network profile can mean shyness or something to hide or even lack of interest in the vacancy.
10. Makes a good impression
This theme has more to do with photos that are worked by photography professionals who are dedicated to assessing the individual characteristics of each individual, researching these characteristics and oversizing them, so that the result is natural and at the same time an artistic touch. .
Socially groomed hair, a strategic tilt of the head, a better side of the face; In addition to makeup, hairdresser, stylist and another panel of professionals, they can make an excellent impression, confirming the importance of a profile photo on social networks aimed at the job market.
A profile picture on long-standing social media has the power to create a habit among people, so many times that you will see it exhibited there, it will become a kind of personal brand, with a character of familiarity and trust.
As much as an image is exposed, it ends up being part of a context and pampering itself with the space of a social network, curiosity enters the insistence on disclosure and advantage over other profiles that appear and disappear always while you stand firm.
12. Demonstrates technological knowledge
Even if this is not the reason, not posting a profile picture on a social network, for example, can give the impression of incapacity with technological resources.
Increasingly, the mastery of these resources, which exists today, is an additional differential for those who advocate a place in the highly contested labor market.
Therefore, it can be categorized as one of the characteristics of those who use profile images, especially when the objective is professional, so they must demonstrate their ability with the extensive technological resources offered by IT that, in the employer’s view, will be used skillfully in the business.
13. Inspire confidence
For this topic, it is essential to involve photography professionals trying to produce profile images for social networks, such as: Linkedin, Facebook, My Space, among others.
These professionals use techniques that can make an ordinary person appear in the photo in a more relaxed and inspiring way of trust, using techniques that correctly position the shoulders and face, which must be photographed harmoniously.
For an expression of self-confidence, they generally recommend looking directly at the camera, with a smile showing teeth; all this on a white background, which, in this way, does not obscure the main image.
14. It must be seen to remember!
Phrase generally attributed to the French philosopher and mathematician René Descartes (1596-1650), who knew the power of mental image fixation, accessible at any time when needed, provided that it had already been visualized at some point.
A situation could be identified with a particular person, provided that this person has already been seen several times, and that it is recorded as a possible solution to a problem.
Since your profile picture is viewed on a social network, for example, you can create a relationship between that individual, even unknown, in need of life or even a certain company.
15. Show professionalism
Indeed, the mastery of technological resources, combined with the care of creating a coherent profile, shows that a particular person can transfer this type of care to the company itself. If you also keep your profile up to date, a professional Photo and constant program changes, you can earn extra points for those looking for agile and participatory professionals.
The importance of a profile picture on a social network is that the labour market today is increasingly competitive, the ratings are equivalent and, therefore, when choosing, often, the starting image becomes, for better or worse, an important selection factor.
This was our opinion on the importance of social media profile photos, but if you have an opinion you would like to share with us, feel free to do so through a comment below, this will be of paramount importance to keep working.