Creating a wedding album can be a big challenge for any photographer, after all, it’s not enough to put a smile on the bride and groom’s faces, print the photos and deliver them anyway.
The wedding album is as important as the wedding dress, it must be chosen in advance, planned and articulated to get the best possible design, remember that like the dress, the wedding album is also to be seen and admired, hence the importance of its quality as a whole.
- On the other hand.
- Some photographers insist that creating a wedding album can be very complicated and add even more tasks to an already hectic event.
- As are usually these ceremonies.
While some of them claim that creating and delivering a wedding album can be very complicated and in a short time, it can also help strengthen your profile as a photographer and give you even more of these adorable bookings.
Learning how to quickly produce a good wedding album can be very useful and also increase your profits, so take the time to see how to do it in the best way possible and learn what most wedding photographers do.
The result will certainly be very interesting, you will surely meet a number of newlyweds satisfied with their work and willing to recommend it to their friends and family, although these tips seem new to you, can actually be amazing to speed up your work. workflow and improve your results with your next wedding album. Are you ready?
Because albums are awesome for your customers and give you profits!Obviously, all your customers want their digital files posted on their Instagram, Facebook, etc. profiles, however, this doesn’t mean you have to throw away a traditional printed wedding. Album.
In today’s digital world, a tangible memory like a wedding album has more meaning and value than ever before, leveraging it in your professional photography will strengthen your brand and increase the search for your services, while playing emotionally. your customers.
But will it take you too long to build a wedding album?, in fact, it will depend on what you want to present to your customers, first of all, keep in mind that you have to commit to making a photo album, that is, from what you are going to do, do it in the best possible way.
Have you ever given your clients a chance to have a wedding album and immediately repented when they said yes?
Without the right tools at your disposal, it’s easy to be overwhelmed by making a wedding album, especially if it’s your first time. How do we solve this? There are a number of things and tools that will greatly reduce the time needed to create a wedding album.
Plus, there’s nothing more magical for your clients than seeing those precious moments from your big day, immortalized in print, so if you want to start creating the perfect wedding album, let’s see how to do it right!
When most photographers think about designing a wedding album, they often imagine that it is impossible, even before they begin, to assume that all albums must be large, expensive and long. The truth is that they can be whatever you want them to be, they can vary in size, shape and price. Material costs vary in a good price range, there is an ideal value for every pocket interested in a wedding album. What you choose will ultimately depend on your needs and goals.
Making a wedding album with a personalized design, beautiful, fully modified and prepared for this special occasion is amazing for customers who are willing to pay for it, plus they are very convincing as models on their desktop.
However, not everyone can spend as much money as they want to prepare the wedding album, for them you can recommend smaller and simpler albums, such as albums to assemble that present only one image per page with 20 favorite images of your wedding photo shoot. chosen by you and the bride and groom.
These types of albums, which are cheaper, take two minutes to complete (literally) and are as beautiful to look as they are in your pocket. An album doesn’t need to make a million pages, cost a lot of money or take forever to really be a wedding album, it needs more excitement and record people’s most important moment, and that’s what it’s already doing.
At first, you’ve seen how extremely important the wedding album is to the couple and to the ceremony itself, so let’s not start this discussion again, okay?
However, it is necessary to incorporate all the steps to create a good wedding album, from construction to sale, to this we call workflow process, its definition helps you to understand everything that needs to be done and, at the same time, the expected result for each one. Action.
Analyze the wedding images and choose the best ones to incorporate into the wedding album. What images should you include in your wedding album project?Here’s a tip: don’t ask your customers. If you give them a chance to select the images that will be placed on your album, you’ll be on a long wait, on the one hand, you can probably only start after your honeymoon!And you’ll find it harder to design the wedding album with its unique narrative.
On the other hand, the bride and groom may want a specific photo on their wedding album, however, if you arrive with a first project, you can impress them and insert small settings to make them happy.
As an expert, you’ll have a much better idea of how to adjust photos, take advantage of white space, and spread the images on the wedding album, so your customers are likely to like the design you present to them. Your customers will probably find everything much better than they could find for themselves.
One of the most basic principles of a successful wedding album is repetition. This does not mean repeating the same image or even design on all pages of the wedding album, but also being consistent with things like image processing, alignment and using repetition as a design principle is essential to create consistency.
All images in your wedding album must have the same background and color as the page, photos must go through the same treatment (traits, shadows or stratification). On dashboards, for example, where images are sorted as a grid, the spacing between images must also be the same.
Imagine how strange it would be if a page from your wedding album appears with a different colored background, or images in an extension with raw shadows and others don’t?The viewer would ask :?What happened?Was it a mistake?
Do yourself and your clients a favor, stop torturing yourself. Trying to use the wrong tools to do your job forming the wedding album will only delay the whole process and make you even more angry. There are many tools available to create or design a dream wedding album These are some of the best:
Processing tool: Adobe Lightroom and Aperture
Design tool: SmartAlbums, Fundy, Adobe InDesign
Analysis tool: AlbumParrot, Banti Album, PhotoPress Album
SmartAlbums, for example, is fast, fun and very easy to use. In fact, this allows you to create a finished professional project for the wedding album in less than 45 minutes!It is also a favorite of wedding photographers. Millions of professionals say it’s entirely possible to assemble the entire wedding album, using software like SmartAlbums or Fundy.
When the album design is complete, save yourself all the headaches and print problems in jpg or pdf format by taking advantage of an online review album service like Banti Album. This will make life easier for everyone.
For us, who wouldn’t be a little overwhelmed by the large number of album options available?Each company can present a wide range of options for different wedding albums.
And if it’s complicated enough for you as a professional photographer, it will be even more overwhelming for your clients as they are completely new to this area, so they can’t know which material is best suited to build the wedding album.
How many pages?Silk vs screen?Lin or matte?Square, vertical or whatever?There are many answers to asking the bride and groom from the first date and they probably have no idea how different they are.
In other words, you don’t have to present all vendor options to your customers, show only the formats and designs that are best for everyone, with that in mind, choose one or two albums that really fit your brand, and then create an album sales package with some easy options for the bride and groom.
Another option is that you have to visit the wedding photographer fairs, by doing this, in any of these events you will see a hundred different companies of wedding albums, after comparing your products you can make a good selection that you will love to offer to your customers.
need more information? Contact a sales representative to learn about all the different types of paper, formats, and covers available. Save your sales spreadsheet to your phone so you can add all these little details to your sales package. This way, you can show your customers that you know what you’re talking about.
The guests are very busy right now, they have to plan a number of things related to the wedding and usually, after the ceremony, they go on their honeymoon. When you put more of this responsibility on the shoulders of the bride and groom, she significantly postpones the length of her project to finish the wedding album.
To avoid this delay, try sending the customer one or two suggestions for the wedding album and ask them to choose between one or suggest minor changes. Once this is done, your client can do the revisions you want, one or two, depending on what. you agree with the couple, good news? It usually doesn’t take long.
Here’s another good news for you: basic design skills can be easily acquired and if you take the time to understand the tools to create a wedding album, you won’t get lost in the process.
However, if you want to differentiate yourself from the competition, why not consider investing in a course to learn these programs and become a ninja?Let your creativity fly to get the perfect wedding album for your customers.
In addition, you can take a look at some wedding album templates available on the Internet or at industry events. Whatever you do, keep the wedding album design simple and consistent so your customers know what to expect from you.
If you do, your album designs will have a wonderfully timeless quality. Most importantly, your client’s grandchildren won’t have to look at outdated trends, such as selective colors, dreaded clip art and worse, the curse of Comic Sans, in 50 years.
A wedding album isn’t just about taking ten photos and putting them in a book. It is necessary to tell a story with each photo, if possible, without having to put a description or captions in the image.
Try to start with something in chronological order, such as the entrance of the bride and groom and the exchange of rings in the sequence. There is nothing wrong with spoiling things from time to time, but with the wedding album, it would be good for observers to be able to understand what happens in each scene.
Delays are crucial to your business. After all, they help you stay healthy!With that in mind, you don’t want wedding albums to take months in your head, especially if your customers don’t have time to look at them or give you the right information.
However, it is not enough to set deadlines for your clients, you have to charge everyone to meet these deadlines, otherwise they will continue to link you to the wedding album project.
Be sure to include them in all relevant email conversations. Use email templates in your workflow to make sure you never forget anything important. Launching this way of working for your customers as a good thing in your business conversation is also important. you work to avoid headaches in the future. But make it clear that a maximum of two changes can be made in the two-week period, if they don’t happen in that period, you’ll understand that everything is fine!
In addition to setting limits for editing cycles, it is essential to provide customers with a clearly defined time frame within which to place their change orders. I recommend two to three weeks. Prevent the period from extending for six months or more by instituting a security action: inform customers that if you don’t find out about them within that time, you’ll assume they like the album as much as you do and take care of it, as it is. Ironically, this seems to reduce the number of customer change requests. Since the adoption of this strategy, more and more albums have been approved in record time, with little or no change.
The longer it takes to deliver the wedding album to your client, the worse it will be. The price tends to go down considerably over time and you don’t want it, do you?
A wedding album has the ability to shake its guests, but the longer you wait to deliver them, the less impact it will have. If you really want to offer a wedding album service, get used to presenting some results in a week. , before the couple returns to the honeymoon. Your word-of-mouth marketing will also increase this way, just as your mind will be much better off, when you realize you’ll be much less stressed!
Are you an expert on wedding albums? Share your tips below or leave your opinion about the article in the comments field. Help enrich this discussion and share it with your friends.