Recently, due to the economic transformations that have occurred in the country, there have been certain phenomena of professional mobility, causing the integration and rapprochement of different professional segments, as well as or in extension.
In this case, it is a kind of cooperation that took place in two industries: photography and the real estate sector.
- In this association.
- Photography professionals have sought to partner with the commercial real estate sector.
- Making their art available to increase sales and heating in this segment that.
- Like everyone else.
- Has suffered the current economic crisis in the country.
Taking photographs of the house and apartments (either on their own or at the service of a real estate company), these professionals have contributed to the dissemination of real estate that, in the opinion of anyone involved in the real estate sector, are no longer sold alone through a billboard “This house is sold”.
A number of additional mechanisms are needed where the actions of photography professionals, as advertising agents, have contributed significantly to the contracting and increase of sales in this sector.
Michel Cury Neto, Executive Director of SeekOn Neg-cios Imobilios points out that:?Lately we have noticed in the real estate sector in general the perception by sellers and real estate agents of that visual appeal?With ads that include quality photographs and convey the most important characteristics of the property Is this a fundamental element to attract the interest of buyers and stakeholders and, therefore, to the conclusion of the business?
That’s why here are some simple and practical tips on how to grow and improve in this activity; so that the photographer, professional or not, can capture real estate photos with better quality and knowledge of the subject.
1. Pay attention to the details and decoration of the property
A concern that all those who are engaged in photography must have, when they enter this segment of photos of houses for real estate development, is the decoration of the property, which should be seen as a way to further enhance its photographic work.
You must pay attention to the details of the preparation of the environment, with the removal of excess objects or artifacts on top of the furniture; Prepare the bathroom by closing the toilet seat, removing trinkets, toilet paper, and excess face towels; Remove cutlery, crockery, and other kitchen utensils that may hide cabinets and other furniture; not to mention artistically placing every piece of furniture in the room.
In addition, it is advisable to try to correctly place the works of art and objects that enhance the environment, such as: paintings, floral arrangements and crafts, so that the photo of the property conveys a balanced and organized appearance. appealing to the future buyer’s vision.
2. Beware of lighting
According to 10 out of 10 photography experts, lighting is the key factor in enthusing the outcome of a home’s photography in line with the ideal of image valorization and the environment itself.
Therefore, avoid backlighting, preferring the opposite side of where the light source originates, since this impact against the camera tends to disfigure the result of the photograph, obscuring it and taking as reference the details of the finish of the house and the beauty of The decoration.
The expression of order among photographers in terms of light is: the more light, the better!
Then turn on all the lights in the room (even if it’s still daylight), use the camera flash to provide even more light, choose special moments of the day (such as sunset or sunrise, as they produce a special light) and keep the doors and windows open during the photography process.
Also, when taking the property photo, take test photos to see if the lighting is adequate, taking care not to photograph the mirrored areas, which will reflect the camera flash; Also avoid photos from the front of the property between 11am and 3pm, when the sun is at its peak and can produce unwanted shadows.
3. Choose your photographic equipment carefully
Although it sounds simple, taking pictures of the house can be somewhat complex if the photographic equipment is poor or not adapted and configured for the environment, the time to record the photos and the lighting conditions of the property.
Use so-called wide-angle lenses, capable of covering the whole environment, in a balanced and natural way. Choose professional cameras because they have better resolution and ensure more fidelity, such as instant cameras or even DSLR cameras; and be aware of the state of your team even before you leave home.
However, the use of mobile phones and smartphones to record photos of homes and apartments is not excluded.
All they need is good quality (with at least 5 megapixels resolution) and the environment as bright as possible, for a better photo result of a property with a mobile phone.
Also use your apps and other resources, which allow you to edit, correct details and imperfections; in addition to producing effects, impossible to achieve with traditional cameras.
4. Pay attention to the best angles to record the photo
To obtain an even higher quality in the photos of real estate, it is essential that the photographer has some knowledge of the best angles of image recording and, therefore, fully value and enjoy the qualities of the environment.
A photo taken from above ensures an unusual and unexpected angle for those who appreciate the image. The record made by the angle with a larger aperture gives the impression that the property is larger than it really is. And photographing swimming pools, for example, at least 1 meter high gives a greater impression of depth.
Also, try to start taking the photo of the property in the best environment of the house (because, by accessing the images on the Internet, the client will already receive the impact of the first photo). Don’t forget to use the rule. of thirds, which teaches you to better frame the environment so that its entire structure is balanced and harmonious.
5. Take care of your photo equipment settings
Use tripods to make sure the personal photo is not compromised due to equipment fluctuations or use a solid base in case it is impossible to work with the tripod for photography. Try using the camera’s auto-shooting function, which should be activated when everything is ready.
Another suggestion is to use the right lens type for each environment. In the case of photographs of the interior of the property, favor large format photographic lenses, which allow to prefer the entire space of the house when registering; in addition to using editing features such as Lightroom and Photoshop, which correct imperfections.
Also, keep your computer always set up so that there are no surprises during the ownership photography process and adjust the camera ISO; A feature that improves the light of your photos.
6. Assess important or unique areas of property
When taking the photo at home, it is recommended that the professional make the most of its qualities and uniqueness, and that during the photographic process do not forget any characteristics that differentiate it from others.
Beware of pieces of artistic value and objects or structures in plaster or marble; non-slip ceilings, floors, and artwork; and anything that may appear in a property photo, but is not considered questionable.
Look at details such as ancient architecture or an imposing facade. Rating the most favorable angles for recording; remember that personal photography, when done professionally, can lead to successful work with recognized artistic value.
This is valuable advice for both a professional and those who are starting their careers in the home photography segment, as it will serve as a differential for their work; in something unusual and that only you, using your talent and sensitivity, can offer.
7. Make the photo of the house comfortable
To make the photo of the property not look artificial, you have to be careful with the flash function in already colorful environments. In these cases, does the flash end up transmitting an air of artifice and home?Mounted? For a photographic exhibition; therefore, it is necessary to choose in which situations this resource should be used, preferably in un bright environments and in pastel colors.
And finally, decorate the house with furniture that is typically familiar and gives a natural impression, so that the photo of the property offers the future buyer the typical feeling of a home; with all the?irregularities? and the peculiarities of a residence.
When the professional manages to convey the sense of intimacy and comfort in the photo of the house, not only will it add emotional value to the property, but will also attract the attention of prospective tenants during Internet access, for example, which is often done quickly and easily. Distractedly.
8. Try to understand the architecture a little bit
This is an important tip that allows not only the photo of a house to have the expected result: that of a family and natural house, but also guide the professional in the photographic process of the most diverse environments and structures, such as : apartments, buildings, landscapes and other environments.
A certain knowledge of architecture will help you to better embrace the elements of an environment, with harmony and without exaggeration.
You’ll know the objects and structures that can be used in your environment to further enhance it; by making it convey in the photo of the property an unusual and unexpected concept, which will give the potential client a greater desire to know the house.
In addition, thanks to a reasonable knowledge of architecture (which does not need to be deepened), the photo of a property, made even by an amateur, will bear the mark of its personality; in addition to allowing you to work better environmental lines with grace and good taste.
9. Pay attention to the entire property environment
To make the photo of a house even more valued, it never seems worth remembering that it is fixed in a place that can have an atmosphere worthy of being recorded, this concern must be in the mind of the photographer when taking a photo of a property. to give it a look as natural as the most natural and close to reality.
Therefore, pay attention to the facade, recreation area, playground and party rooms. Also photograph the street (if it is well structured and looks nice and familiar). Be creative by observing the fruit trees, the nearby buildings; and even fixing on the type of material and its structure, both internally and externally; use this resource in a balanced and original way.
And finally, if you want the photo of the property to reflect a sense of closeness to the future buyer, details such as the street in which it is located and its neighborhood, can positively attract the candidate’s attention to the new owner of the property. Property. .
Try partnering with real estate and real estate sites
It is a trick that will guarantee you not only more work, but also experience with the photos of your home, because these companies arouse a lot of interest in professionals who help them promote and value their business.
With them, the photographer will be able to negotiate different forms of work, such as: autonomous (being able to charge the hours worked, with all additions related to travel expenses, equipment maintenance, food, etc. ). Or take pictures of the house as part of a contract, billing the size or value of the property and calculating the time spent performing the service.
Not to mention that with websites and real estate, the amateur photographer will definitely be able to venture into this business, in addition to several other professionals who today have the opportunity to perform not only technical and practical work, but also the role of a typical artist in the field of photography.
And you, are you ready to start with the photos of your house? Leave them a comment below.