One of the doubts that haunts most photographers is how to attract customers and boost your career in photography in economic terms.
We spoke with Alexandre Cury, entrepreneur and professional coaching, to try to solve this doubt, Alexander’s job is to guide and encourage people to realize their dreams, with their knowledge of Neuromarketing, Inbound Marketing and Digital Marketing, helps owners of small and large companies build a strong relationship with their customers, guaranteeing sales and profits. As he himself says, “his success [entrepreneurs] is what drives my mission. “
- We ask you what are the fundamental principles of marketing that a photographer must learn and follow to secure in the market.
Here we separate the top 10 marketing tips that he revealed, they are very simple and easy to follow. Check out:
Choose a niche photograph and specialize in it
Deciding which field of photography you want to follow is essential to focus your efforts, invest in a certain way, knowing what you want to do you can find specialized courses and workshops that will help you acquire the necessary knowledge, for example
Capture customer testimonials
It’s interesting that your clients talk about your work, they’re people who have seen it and probably approved what you’re doing, potential customers like to hear the opinions of those who already know the professional.
Deliver valuable content for free to your future customers
This will generate the gratitude trigger, and when the client chooses the photographer, it will be a differential
Interact with your future customer before selling
Create a more intimate and trustworthy relationship with the customer, making it easier for you to complete the transaction.
Deliver more than promised
Get over it and be amazed. Everyone likes to be positively surprised.
Expose yourself and share your clicks
Don’t be ashamed to show your work. Put your face in the sun and extend your gear to as many people as possible
Create videos of your work, show the care you give the baby
The videos show it in action and show that you can work with newborns safely
Form alliances and take advantage of your business
Partners are great ways to spread the word. Make an agreement that benefits both parties
Talk to your friends about your passion for photography
Friends are also a great way to spread the word, and they already love you and will want to support you in your work. And who knows, they don’t know anyone interested in your services.
Of course?
Don’t miss my lecture and see how to fill out your schedule
Alexandre Cury is one of the guest speakers of the upcoming Newborn Photography Conference. Your presentation will focus on attracting more customers and leveraging the business.
Don’t miss this opportunity. The 7th edition of the Newborn Photo Conference will take place from 18 to 20 April, gathering 13 speakers, Brazilian and foreign, guarantees your entry on the web now. The conference will also be broadcast online. Access: NEWBORNPHOTOCONFERENCE. COM. BR/2017/